First things first, check your site's Page Experience score in Google Search Console (if you have access). This will give you a quick snapshot of any errors or areas for improvement. Then, let's dive into the following steps and optimize away!
Ready, set, optimize!..
Mobile-friendliness:
Want to make sure your website is mobile-friendly and optimized for search engines?
Here's a quick checklist to follow:
1. Ensure that your website uses a responsive design that adjusts to the user's screen size. Take a moment to spot-check a few pages on both desktop and mobile devices to make sure they look great and all buttons are easily clickable.
2. Make sure your code and images have been properly compressed. This can speed up your website's load time and improve the user experience. If you haven't already, consider working with your web developer or using an online tool like Squoosh to get it done.
3. If applicable, verify that Google AMP is enabled for your website and/or blog. This will help to improve page load time and create a better experience for mobile users.
By following these steps, you'll be well on your way to having a mobile-friendly and SEO-optimized website!
Safe Browsing
Let's make sure your website is safe and secure for all visitors. Here's a quick check-list to follow:
1. Verify that all pages on your website are served securely over HTTPS. If you see a lock icon in the browser bar next to the URL, then you're all set! If not, take note of how you can switch to HTTPS and keep your website and visitors' information safe.
2. Double-check that your website is 100% safe for visitors by using Google's safe browsing status tool. If the tool flags any issues, make a note of them and identify who you need to work with to resolve them.
By taking these steps, you can ensure that your website is a safe and trustworthy destination for all visitors.
Intrusive pop-ups:
Let's make sure your website provides a smooth and user-friendly experience for all visitors. Here's a simple checklist to follow:
1- Check that there are no intrusive pop-ups blocking access to site content on both desktop and mobile devices. Pop-ups can be annoying and interfere with the user experience, so it's important to make sure they are not too invasive.
2- If you do have pop-ups on your website, make sure they are non-intrusive and don't interfere with the user's ability to access content, buttons, navigation, and other elements of the page. Take a moment to test this out while the pop-up is live. If you identify any issues, make note of how you will resolve them.
By following these steps, you can ensure that your website provides a positive and seamless experience for all visitors.
Largest Contentful Paint (LCP)
Let's make sure your website provides a fast and seamless user experience. Here's a quick check-list to follow:
1. Ensure that the content above the fold on your key pages, like your homepage, is minimal and optimized for quick load times. Use tools like HubSpot Website Grader or Google PageSpeed Insights to test the load speed and identify any areas for improvement.
2. Make sure that large elements like Google Maps embeds, YouTube videos, social media feeds, image galleries, and sliders are located below the fold on your key pages. If they are not, take note of how you will move them (e.g., by working with your web developer).
By following these steps, you can help your website load quickly and provide an enjoyable experience for all visitors
Cumulative Layout Shift (CLS)
Let's make sure your website provides a stable and seamless user experience. Here's a quick check-list to follow:
1- Verify that images, iframes, and embeds include set size attributes in inline CSS. You don't have to check every single media item on your website, just spot-check key pages and large files.
2- Figure out what fonts are being used on your website, including the number of fonts and whether they are custom webfonts, Google fonts, or something else.
3- If you are using more than two custom fonts, take note of how you will reduce the number or replace them with Google fonts.
4- If you are using two or fewer custom fonts, make sure they are being loaded at the top of the page header.
By following these steps, you can help your website maintain stability and provide an enjoyable user experience
Interstitials (First Input Delay (FID)
Ready to take your website's speed to the next level? Let's start by making sure your large JavaScript files are optimized for lightning-fast load times! Here's the main step:
Check that any large JavaScript files are either removed, delayed, or loaded asynchronously. This might require a little help from your web developer, but trust us, it'll be worth it!