Email marketing is a powerful tool that can help businesses of all sizes grow and succeed. It’s one of the most effective ways to communicate with your target audience, build relationships, and drive sales. However, with so many email marketing tools available, it can be overwhelming to choose the right one for your needs. In this post, we'll share with you the 18 best free email marketing tools that you can use to create, send, and track your email campaigns. These tools are great for businesses of all sizes, from startups to established companies. By utilizing these tools, you can save time and money while building your brand, increasing engagement, and driving more sales. So, are you ready to take your email marketing to the next level? Let's dive in!
1. Introduction to email marketing
Email marketing is a powerful tool that has been used by businesses for years to connect with their customers, promote their products and services, and increase their sales. It involves sending emails to a list of subscribers who have opted in to receive communications from your brand. Whether you are a small business owner or a marketing professional at a large corporation, email marketing should be an essential part of your marketing strategy.
The benefits of email marketing are numerous. It is a cost-effective way to reach your target audience, it allows you to personalize your message, it provides measurable results, and it helps build customer loyalty. But the most important benefit is perhaps the fact that it is one of the most direct ways to communicate with your customers. With the right message, you can engage your audience, drive traffic to your website, and ultimately increase your sales.
In this article, we will introduce you to some of the best free email marketing tools available today, and show you how to take advantage of them to boost your email marketing efforts. Whether you are just starting out or looking to improve your current email marketing strategy, this guide has something for you. So let's dive in!
2. Benefits of using email marketing
Email marketing is one of the most effective digital marketing strategies that businesses can use to reach their customers. It involves sending promotional messages to a targeted list of subscribers using email platforms. The benefits of email marketing are numerous and can help businesses grow their brand and increase sales.
One of the main benefits of email marketing is that it is cost-effective. Unlike traditional marketing methods, email marketing does not require a large budget to execute. Most email platforms offer free or affordable plans that allow businesses to create and send professional-looking emails to their subscribers without breaking the bank.
Another benefit of email marketing is that it allows businesses to target and segment their audience. With email marketing, businesses can send personalized messages to specific groups of subscribers based on their interests, behavior, and demographics. This helps to increase the relevance and effectiveness of the message, and can lead to higher engagement and conversion rates.
Email marketing also provides businesses with valuable insights and analytics. Most email platforms offer detailed reports on the performance of each email campaign, including open rates, click-through rates, bounce rates, and more. This data can help businesses to optimize their email marketing campaigns and improve their overall strategy.
Finally, email marketing is a great way to build relationships with customers and keep them engaged with your brand. By providing valuable content, promotions, and updates, businesses can keep their subscribers interested and informed, and ultimately increase their brand loyalty and advocacy.
In summary, email marketing is a powerful tool that businesses can use to connect with their audience, increase sales, and grow their brand. Whether you are a startup or an established business, there are many free email marketing tools available to help you get started and achieve your marketing goals.
3. Common features of email marketing tools
Email marketing tools have a variety of features that help businesses create and manage effective email campaigns. Some of the most common features include:
1. Email templates: Most email marketing tools offer a variety of templates that can be customized to fit your brand and message.
2. List management: These tools allow you to manage your email list by adding and removing subscribers and segmenting your list based on various criteria such as location, interests, and behavior.
3. Automation: Email marketing tools can automate many tasks such as sending welcome emails, abandoned cart reminders, and birthday promotions.
4. Reporting and analytics: Tools provide detailed reports on the performance of your email campaigns, including open rates, click-through rates, and conversion rates.
5. A/B testing: Many email marketing tools offer A/B testing, allowing you to test different subject lines, content, and calls-to-action to determine what resonates with your audience.
6. Integration: Email marketing tools can integrate with other tools and platforms, such as CRM systems, social media platforms, and e-commerce platforms.
By leveraging these common features, businesses can create and execute effective email campaigns that engage customers and drive conversions.
4. Criteria for selecting email marketing tools
5. 18 Best Free Email Marketing Tools
6. Features, pros, and cons of each tool
When it comes to choosing the right email marketing tool, it's important to weigh up the features, pros, and cons of each option. Some tools may be more suitable for small businesses with limited budgets, whereas others may be more advanced and geared towards larger businesses with more complex email marketing needs.
One popular free email marketing tool is Mailchimp. It offers a drag-and-drop editor, pre-designed templates, and the ability to segment your email lists based on subscriber behavior. Its free plan allows for up to 2,000 subscribers and 10,000 emails per month. However, it does have limited automation features and no phone support.
Another option is Sendinblue, which also offers a free plan with up to 300 emails per day. It includes advanced marketing automation features, email personalization, and A/B testing. However, its free plan limits the number of subscribers to 2,000 and doesn't include some of the more advanced features like CRM and landing pages.
For those looking for a more advanced tool with more features, HubSpot may be a good choice. Although it's not completely free, it does offer a free version with basic email marketing features. Its paid plans include advanced features like lead scoring, marketing automation, and CRM integration. However, the cost may be prohibitive for smaller businesses.
Ultimately, the best email marketing tool for you will depend on your business needs and budget. It's important to research and compare several options before making a decision.
7. Mailchimp
Mailchimp is one of the most popular email marketing tools available today, and for good reason. It offers a user-friendly interface, and its free version allows users to send up to 12,000 emails per month to up to 2,000 subscribers. This is great for small businesses, startups, and bloggers who are just starting out and have a limited budget for email marketing.
Mailchimp also offers a range of customizable templates to create professional-looking emails with ease, and it has a drag-and-drop editor that makes it easy to add text, images, and other elements to your emails.
In addition to email marketing, Mailchimp also offers features such as landing pages, social media ads, and audience management, making it a one-stop-shop for all your marketing needs.
If you're looking to upgrade, Mailchimp offers paid plans with more advanced features such as automation, A/B testing, and more. Overall, Mailchimp is a great option for those just starting out with email marketing, or for those who need a simple and affordable solution to manage their email campaigns.
8. HubSpot
HubSpot is a well-known name in the world of marketing and sales. The company offers a suite of tools to help businesses grow, including a free email marketing tool. With HubSpot's free email marketing tool, you can send up to 2,000 emails per month, and you can create and send emails right from your HubSpot dashboard.
The tool also allows you to create email templates, personalize your emails, and track your emails' performance. You can see how many people opened your email, clicked on links within your email, and even how many people unsubscribed.
HubSpot's email marketing tool also integrates with their CRM, making it easy to manage your contacts and keep track of your communications with them. You can segment your email list and send targeted emails to specific groups of people, making your email campaigns even more effective.
Overall, HubSpot's free email marketing tool is a great option for businesses looking to get started with email marketing without breaking the bank. With its user-friendly interface and powerful features, it's definitely worth checking out.
9. Sendinblue
Sendinblue is a powerful email marketing tool that comes with a range of features to improve your email campaigns. It offers a user-friendly interface that's easy to navigate, even for beginners. With this tool, you can create professional email campaigns, manage your contacts, and automate your email marketing efforts.
One of the most attractive features of Sendinblue is its free plan, which allows you to send up to 300 emails per day to an unlimited number of contacts. This is perfect for small businesses or individuals who are just starting with email marketing.
Sendinblue also comes with advanced features such as segmentation, A/B testing, and automation workflows. You can segment your email list based on various criteria such as location, behavior, and interests. This allows you to send targeted emails to specific groups of subscribers, resulting in higher engagement and conversion rates.
A/B testing allows you to test different email elements such as subject lines, CTAs, and content to see what works best for your audience. This helps you optimize your email campaigns for better results.
Sendinblue also offers automation workflows that let you create automated campaigns based on triggers such as sign-ups, purchases, or abandoned carts. This saves you time and effort while keeping your subscribers engaged with your brand.
Overall, Sendinblue is an excellent email marketing tool that offers a range of features to improve your email campaigns. Its free plan is perfect for beginners, while its advanced features cater to more experienced marketers.
10. MailerLite
MailerLite is a user-friendly email marketing platform designed for small businesses and freelancers. It offers a range of features including a drag-and-drop email builder, landing pages, pop-ups, and automated workflows.
One of the best things about MailerLite is that it offers a free plan which allows you to send up to 12,000 emails per month to up to 1,000 subscribers. This is perfect for small businesses that are just starting out and don't have a big email list yet.
In addition, MailerLite offers a variety of templates to choose from, making it easy to create professional-looking emails without any design skills. You can also automate your email campaigns, and track your email analytics to see how your campaigns are performing.
Overall, MailerLite is a great email marketing tool that offers a lot of features for free. It's perfect for small businesses and freelancers who want to grow their email list and send professional-looking emails without breaking the bank.
11. Moosend
Among the many email marketing tools available in the market, Moosend stands out as a great free option. This tool offers a range of features, making it an all-in-one solution for your email marketing requirements. You can create a variety of email campaigns, including newsletters, promotional emails, and drip campaigns, using their drag-and-drop email editor. The tool also offers a range of customizable templates to help you create visually appealing emails that resonate with your audience.
Moosend also provides features such as A/B testing, segmentation, and personalization, which are essential for any successful email marketing campaign. Additionally, the tool's advanced analytics capabilities allow you to track the performance of your campaigns, helping you make data-driven decisions to improve your email marketing efforts.
Another impressive feature of Moosend is its automation capabilities. You can set up automated workflows for various scenarios like welcome emails, abandoned cart reminders, and more. This feature can save you a lot of time and effort while ensuring that you don't miss out on any valuable opportunities to engage with your subscribers.
Overall, Moosend is a fantastic email marketing tool, and the fact that it offers a free plan with many features is a significant advantage for small businesses and startups. If you're looking for a powerful and user-friendly email marketing tool, then Moosend might just be the perfect fit for you.
12. Benchmark Email
Benchmark Email is one of the best free email marketing tools available on the market. It provides you with a user-friendly interface that lets you create and customize email campaigns easily. You don't need to have any coding skills to use this tool.
With Benchmark Email, you can create a sign-up form for your website and social media platforms, which will help to grow your email list. The tool also offers a range of customizable templates, so you can create emails that look professional and on-brand.
One of the best things about Benchmark Email is that it offers a range of automation features. You can set up automated welcome emails, abandoned cart emails, and other trigger-based campaigns that will help you to engage with your audience and build customer loyalty.
Another great feature of Benchmark Email is its reporting and analytics. You can track the success of your email campaigns, including open and click-through rates, and use this data to improve your future campaigns.
Overall, Benchmark Email is an excellent free email marketing tool that offers a range of features to help you create effective email campaigns and build your audience.
13. Omnisend
Omnisend is an all-in-one email and SMS marketing automation platform designed for small to medium-sized e-commerce businesses. This tool provides comprehensive campaign management, audience segmentation, and advanced automation workflows. With Omnisend, you can create beautiful email campaigns using its drag-and-drop editor, and you can easily personalize your messages to target specific customers based on their behavior, preferences, and buying history.
One of the standout features of Omnisend is its powerful automation workflows. You can create automated campaigns based on customer behavior, such as abandoned cart reminders, welcome series, and order confirmation messages. This tool also integrates with a wide range of e-commerce platforms, including Shopify, WooCommerce, and Magento, making it easy to sync your customer data and track the success of your campaigns.
Omnisend offers a free plan, which includes basic email marketing features and up to 15,000 emails per month. If you need more advanced features and higher email volume, you can upgrade to one of its paid plans. Overall, Omnisend is a great option for e-commerce businesses looking to streamline their email marketing efforts and drive more sales.
14. Sender
Sender is one of the best free email marketing tools that you should definitely check out. This tool offers many amazing features including drag and drop builder, responsive email templates, and advanced targeting options. The interface is very user-friendly which makes it easy for even beginners to use and create beautiful and effective email campaigns.
What's great about Sender is that you can send up to 15,000 emails to up to 2,500 subscribers every month for free. Many other email marketing tools are limited in terms of free plans, but Sender is quite generous in its free offerings. The tool also provides analytics and reports, so you can track the performance of your campaigns and make necessary adjustments to improve their effectiveness.
Another awesome feature of Sender is its ability to integrate with other popular tools like WordPress, Joomla, Shopify, and Zapier. This makes it easy to automate your email campaigns and streamline your workflow.
Overall, Sender is a top-notch email marketing tool that offers many useful features for free. Whether you're a small business owner, a marketer, or a blogger, this tool can help you create successful email campaigns without breaking the bank.
15. EmailOctopus
EmailOctopus is a powerful email marketing tool that is designed to be user-friendly and cost-effective. It offers a simple and easy-to-use interface that allows you to create and send professional-looking emails with ease.
One of the most attractive features of EmailOctopus is its pricing structure. It offers a free plan that allows you to send up to 10,000 emails per month, with unlimited subscribers. This is a great option for small businesses or entrepreneurs who are just starting out and don't have a large marketing budget.
In addition to its free plan, EmailOctopus offers a range of pricing plans that are designed to be flexible and affordable. You can choose to pay monthly or annually, and there are no setup fees or hidden costs.
EmailOctopus also offers a range of useful features, including automation, segmentation, and integration with popular platforms such as Shopify, WordPress, and Zapier. It also offers detailed reporting and analytics, allowing you to track the success of your email campaigns and make data-driven decisions.
Overall, EmailOctopus is a great option for businesses of all sizes that are looking for a cost-effective and easy-to-use email marketing tool. With its powerful features and flexible pricing, it's definitely worth considering if you're looking to improve your email marketing efforts.
16. Zoho Campaigns
Zoho Campaigns is a popular email marketing software that offers a range of features for free. It allows businesses to create and send email campaigns, manage subscriber lists, track email performance, and more. One of the biggest advantages of Zoho Campaigns is its easy-to-use drag-and-drop email editor that lets you create professional-looking emails without any coding skills. You can choose from a variety of templates or create a custom design that reflects your brand's personality.
With Zoho Campaigns, you can also automate your email marketing campaigns and send triggered emails based on subscriber behavior, such as abandoned cart reminders, welcome messages, and more. It also integrates with popular CRM software like Zoho CRM, Salesforce, and others, making it easy to manage your customer data and create targeted campaigns.
Another great feature of Zoho Campaigns is its advanced analytics that lets you track your email open rates, click-through rates, bounce rates, and more. You can also track your ROI and measure the success of your campaigns in real-time.
Overall, Zoho Campaigns is a great choice for small businesses and startups that are looking for an affordable email marketing solution that offers a range of features. With its user-friendly interface and powerful automation capabilities, Zoho Campaigns can help you create effective email campaigns that drive engagement and conversions.
17. Constant Contact
Constant Contact is a popular email marketing tool that has a strong reputation for being user-friendly and reliable. One of the key features of Constant Contact is its extensive library of customizable templates which makes it easy to create professional-looking emails that match your brand's style and message. They also offer a drag-and-drop editor which makes it easy to add images, text, and buttons to your emails.
Additionally, Constant Contact offers tools to help you grow your email list and segment it according to specific criteria. You can also automate your emails based on your subscribers' behavior, which can save you time and effort in the long run.
Another great feature of Constant Contact is its reporting and analytics tools. You can track metrics such as open rates, click-through rates, and conversions to help you measure the success of your email campaigns and make adjustments accordingly.
While Constant Contact is not completely free, they do offer a 60-day free trial which is a great way to test out their features and see if it's the right email marketing tool for your business.
18. Stripo.email
Out of all the free email marketing tools available in the market, Stripo.email is one of the best. Stripo.email is a drag-and-drop email template builder that helps you create professional-looking emails without any coding skills. With Stripo.email, you can customize email templates, add images, videos, and even interactive elements like buttons and countdown timers. You can also create reusable email templates that you can use for future campaigns, which saves you a lot of time.
Moreover, Stripo.email has a wide range of integrations with other popular marketing tools like Mailchimp, Campaign Monitor, and Salesforce, which makes the process of email marketing even more seamless. The platform also offers email testing and analytics features that allow you to see how your emails will appear on different devices and track open and click-through rates.
Overall, Stripo.email is a powerful email marketing tool that can help you create stunning and effective emails for your campaigns, without spending a penny.
19. How to choose the best email marketing tool for your needs.
Choosing the best email marketing tool for your needs can be a daunting task given the plethora of options available. However, the first thing to consider is the size of your email list. If you have a small email list, you may not need to invest in a premium email marketing tool that offers advanced features and functionalities. Instead, you can choose a free tool that allows you to send emails to a limited number of subscribers.
Another important factor to consider is the type of email campaigns you plan to send. If you are planning to send simple newsletters, you may not need a tool that offers advanced automation features. However, if you plan to send personalized and targeted campaigns, you may need a tool that offers advanced segmentation and automation features.
The user interface and ease of use of the tool are also important factors to consider. If the tool is difficult to use and requires a steep learning curve, it may not be the best option for you, especially if you are new to email marketing.
Lastly, it is important to consider the customer support offered by the email marketing tool provider. If you are new to email marketing, you may need help getting started and setting up your campaigns. Having access to reliable customer support can make a big difference in your email marketing success.
Overall, when choosing the best email marketing tool for your needs, consider factors such as the size of your email list, the type of campaigns you plan to send, the user interface and ease of use of the tool, and the customer support offered by the provider. By taking the time to evaluate your options, you can choose the best tool that meets your specific needs and helps you achieve your email marketing goals.
20. Conclusion and final thoughts
In conclusion, email marketing is a powerful tool that can help you reach out to your audience, build relationships, and grow your business. With the right email marketing tools, you can create professional-looking emails, automate your campaigns, and track your results.
In this article, we have listed the 18 best free email marketing tools that you can use to improve your email marketing campaigns. Each tool has its own unique features and benefits, and it's up to you to choose the ones that work best for your business.
Remember, email marketing is not a one-size-fits-all solution. It's important to experiment with different tools, strategies, and techniques to find out what works best for your business. This may involve testing different subject lines, CTAs, email designs, and more.
Overall, email marketing is a cost-effective way to engage with your audience and drive more sales. By using the tools and tips outlined in this article, you can take your email marketing campaigns to the next level and achieve your business goals.
We hope you found our blog post about the 18 best free email marketing tools helpful! Email marketing is an essential component of any successful business, and using these tools can help you streamline your email campaigns and improve your overall marketing efforts. Whether you're looking to build your email list, create eye-catching emails, or track your campaign's success, these tools can help you do it all. Remember to test different tools and find what works best for you and your business. Happy emailing!