27 Must-Have Social Media Marketing Tools for Small Business Owners
That’s why having an arsenal of reliable tools to help you monitor and manage your activity on different platforms is key. To ensure their success in social media marketing, businesses must take advantage of available tools that streamline their processes, save time, and increase engagement without sacrificing quality or accuracy.
So what are the best tools for social media marketing? This post will shed light on 27 of our favorite go-to options – complete with descriptions and reviews so you can pick the ones that work best for you!
1. Social Status
Social Status is a great tool for businesses looking to manage their social media accounts across multiple platforms. It allows you to easily create and schedule posts, share content across all your profiles, monitor conversations, track your performance with detailed analytics reports, and even access powerful customer listening tools. The platform offers a variety of plans to fit the needs of any business with both monthly and annually pricing options available. Plus, they offer a free 14-day trial so you can test out the features before committing. With its intuitive dashboard and user-friendly interface, Social Status makes it easy for users to manage all of their social accounts in one place – something that is essential when managing multiple profiles.
2. Brand24
Brand24 is a great tool for social media marketers looking to track and monitor their online presence across multiple platforms and accounts. It helps you stay on top of your competitors’ activities, analyze customer sentiment, review analytics, measure campaign performance, create detailed reports and more.
The platform offers a 14-day free trial but also has four pricing plans available – Basic ($49/month), Professional ($99/month), Business ($199/month) and Enterprise (custom pricing). All plans come with unlimited team members access, as well as advanced features such as custom searches and competitor monitoring. Furthermore, the Business plan also includes access to influencer marketing templates, video creation syntaxes for Twitter & Facebook Ads campaigns management tools, multi-account support in the dashboard & reporting system.
3. Agorapulse
Agorapulse is one of the best tools for social media marketing that offers a range of features to help you manage multiple accounts, track your followers, measure engagement and performance metrics, schedule posts across platforms such as Twitter, Facebook and Instagram, monitor conversations about your brand on different networks, automate campaigns with custom templates and workflows, analyze data with intuitive dashboards and reports, create content with an integrated image creation tool Canva & design customized campaigns for different platforms. With its 14-day free trial period & affordable monthly & annual plans starting at $79/month & $699/year respectively. Agorapulse helps businesses of all sizes - from start-ups to large enterprises - make the most out of their social media presence in order to reach their target audience better & improve business results.
4. Talkwalker Analytics
Talkwalker Analytics is a great tool for social media marketing. It helps businesses track, monitor, and analyze their performance across multiple social platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn. With features such as custom metrics tracking, influencer identification and sentiment analysis - Talkwalker provides powerful insights that will help you create campaigns to reach your target audience and measure the success of your initiatives. The platform also offers 14-day free trial so you can try out the different tools before deciding to commit. You can choose from three plans depending on your needs - Starter ($100/month), Professional ($500/month) or Enterprise (custom pricing). Whether you're a small business looking to get started with social media marketing or an enterprise team managing hundreds of accounts across multiple networks - Talkwalker has the right plan for you!
5. BuzzSumo
BuzzSumo is an incredibly powerful and versatile social media marketing tool that helps you to analyze, monitor, and engage with your audience on a variety of different social platforms. With its advanced analytics features, you can track the performance of any content across multiple channels and find out what’s driving engagement on a granular level. It also offers insights into influencers in your niche, as well as competitor analysis to help you stay ahead of the game. All these features will empower you to create more effective content strategies for your business, boost brand awareness and reach the right people with the right message at scale. From detailed reports about how many times a post has been shared or liked to real-time alerts when new posts appear that match specific keywords or hashtags – BuzzSumo makes it easy for marketers to keep track of their brand's presence online while staying up-to-date on industry trends. The tool offers both free and paid plans starting from $99 per month - with discounts available if you opt for an annual plan instead - so there are options available to suit any budget needs.
6. Audiense
Audiense is a great tool for social media marketing that helps businesses reach their target audience and measure their performance across multiple platforms. It offers users an intuitive dashboard with powerful analytics, advanced monitoring capabilities, and automated scheduling tools to streamline your campaigns. This platform allows you to manage multiple accounts in one place, curate content from the web or your own library of assets, create custom reports based on metrics such as engagement rate and follower growth over time, track conversations about topics relevant to your business’s interests, analyze competitor activities across various social networks, identify influential followers and influencers related to your niche market, access detailed demographic information about your followers (age group breakdowns), set up alerts for keyword mentions or competitors’ activities so you can respond quickly and effectively. You can also leverage its 14-day free trial period to explore all of its features before deciding if it’s the right tool for you. Ultimately, Audiense is a great choice for businesses looking for an all-in-one social media management solution that helps them better understand their target audiences while optimizing their campaigns with actionable insights.
7. ZeroFOX
ZeroFOX is one of the best tools for social media marketing, offering a range of features that can help you manage your social accounts across multiple platforms. It allows users to easily create campaigns and monitor mentions, track performance metrics, schedule posts, and analyze competitor activity. The platform offers several pricing plans – from basic to professional – that are designed for businesses of all sizes. The 14-day free trial is great for getting started with the tool and seeing how it works before committing to a plan. With ZeroFOX, you'll get powerful analytics insights into your audience engagement across different social networks like Twitter and Facebook as well as access to custom reports and competitive intelligence data. Whether you're just starting out or already have an established presence on social media, this tool can help take your content marketing strategy to the next level!
8. Hashtagify
Hashtagify is a great tool for social media marketers who want to optimize their content and increase engagement. This powerful platform helps users create the right hashtags for their posts, monitor the performance of those hashtags, track competitors’ campaigns, analyze brand mentions, get insights into their audience demographics and more. The tool offers both free and premium plans with additional features such as custom hashtag analytics reports, hashtag tracking over time and access to influencers. With its easy-to-use dashboard and intuitive user interface, Hashtagify makes it simple to identify relevant trends in your industry so you can make smarter decisions about your social media strategy. Plus, with its 14-day free trial option you won't have to commit right away!
9. Analisa
Analisa is a great tool for social media marketing that helps businesses, brands, and marketers manage their social accounts across multiple platforms. It offers powerful features including content creation and scheduling, analytics reporting, audience insights, competitor analysis and tracking of customer conversations. It also provides a great mix of free and paid plans for businesses of all sizes as well as 14-day free trial to start with. In addition to this, Analisa allows users to access the platform from any device with its mobile friendly design – perfect for on-the-go professionals! The user interface is simple and intuitive which makes it easy to track your performance across platforms including Twitter, Instagram, LinkedIn and Facebook. Furthermore, you can take advantage of advanced analytics like sentiment analysis which allows you to measure your engagement and reach in real time. With Analisa's comprehensive suite of tools you get everything you need in one place - making it an ideal choice for every business looking for the right social media management platform!
10. Tagboard
Tagboard is a powerful yet easy-to-use tool for social media management that helps businesses create and manage content across multiple platforms. It offers features such as hashtag monitoring, post scheduling, analytics, customized reports, influencer search and more. With Tagboard's intuitive dashboard and user-friendly design, marketers can easily track their social media performance in real time with detailed insights into their audience demographics, reach, engagement rate and clicks. The platform also allows users to connect with relevant influencers and boost brand awareness through custom campaigns tailored to the needs of different niches. Tagboard's monthly plans start at $49/month or you can opt for a 14-day free trial before committing to any plan - making it a great option if you're just starting out with social media marketing or don't need advanced features right away.
11. Awario
Awario is a great tool for social media marketers that helps you track your brand in real-time, identify and engage with influencers, measure the performance of campaigns, and monitor competitors. This powerful platform allows users to quickly connect multiple accounts on popular platforms such as Twitter, Instagram, Facebook, YouTube, LinkedIn and more. You can easily search through posts from over 20 different networks and set up keywords or hashtags to track across multiple platforms. With Awario's advanced analytics features, you can get insights into important metrics such as reach and engagement rate to better understand your target audience. It also offers automated tracking of competitor profiles so you can easily analyze their content strategies in one place. Plus, it comes with an intuitive dashboard that gives you an overview of all relevant data at a glance so you can make informed decisions about your marketing strategy quickly and efficiently. As far as pricing goes, there is a 14-day free trial available for all plans - basic ($29/month), professional ($99/month) and enterprise (custom pricing).
12. Tailwind
Tailwind is a great social media tool that helps you manage multiple accounts across various platforms with ease. With Tailwind, you can quickly create, schedule and publish content across Twitter, Facebook, Instagram and Pinterest in one place. It also allows you to analyze your performance and track engagement metrics for each post so that you can stay on top of your social media campaigns. Plus, it provides insights into the demographics of your followers so that you can tailor your content to better reach the right people. All these features make Tailwind an indispensable part of any successful social media marketing strategy.
13. Oktopost
Oktopost is a great tool for B2B and enterprise companies looking to streamline their social media management. It helps users create, track, and measure the performance of their campaigns across multiple channels including Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest and YouTube.
It offers powerful analytics and insights into customer conversations so you can better understand your audience and optimize engagement. With Oktopost's advanced automation features, businesses can automate content sharing at scale while maintaining a professional tone of voice. It also allows teams to collaborate on campaigns in real-time by giving them access to custom dashboards that provide an overview of every post they're managing. And with its pricing plans starting as low as $99 per month (with a 14-day free trial), it's an affordable solution for small businesses as well as large enterprises.
14. DrumUp
DrumUp is a great tool for social media marketers that provides an all-in-one platform to manage multiple social accounts and create content. The intuitive dashboard offers features like automated scheduling, content curation, sentiment analysis, and reporting. With DrumUp's analytics tools, you can track your followers’ demographics and engagement levels across different platforms such as Twitter, Facebook, Instagram, LinkedIn & Pinterest. Additionally, the tool also allows you to measure key metrics such as clicks and conversions which are important for understanding the success of your marketing campaigns. Pricing starts at just $9 per month with a 14 day free trial available for those who want to try out the platform before committing.
15. Quuu
Quuu is one of the top social media marketing tools available for marketers today. It helps you quickly curate and share relevant content across all your social networks, making it easier to stay engaged with your audience and expand your reach in the process. Its unique features include automated content suggestions that are tailored to the type of accounts you manage; the ability to create custom queues for different topics or campaigns; advanced analytics so you can track performance, engagement, and growth; a built-in link shortener; and integration with HubSpot, Salesforce, Google Analytics, Zapier, Hootsuite, Buffer and more. You can also use Quuu's 14-day free trial if you're just starting out or if you need to test out its features before committing. With so many powerful features available at an affordable price point - starting at only $14 per month - Quuu is a great tool for small businesses looking to boost their social media presence quickly and easily.
16. Socialbakers
Socialbakers is a great tool for social media marketers of all levels. It helps you create and manage campaigns, optimize content to maximize reach and engagement, track performance with powerful analytics, and measure ROI across multiple platforms. It also offers several features that make it stand out from the crowd such as advanced automation tools, influencer marketing capabilities, sentiment analysis to measure customer sentiment towards your brand or product, custom templates for quickly creating high-quality posts and visuals at scale, content curation tools for discovering relevant topics for your audience and trends in real-time, comprehensive reporting to track the performance of your campaigns over time, competitor monitoring capabilities to keep an eye on how other brands are doing in comparison to yours. Furthermore, Socialbakers provides enterprise plans which give businesses access to features such as team collaboration workflows so you can easily share projects with teammates or review tasks together. Additionally, there is a 14-day free trial available so you can start using Socialbakers right away!
17. Socialoomph
SocialOomph is one of the most popular social media management tools available today. It helps businesses and individuals manage their multiple social accounts across different networks, as well as schedule posts and track metrics for each account.
With SocialOomph, you can create custom templates for your posts to easily share them with users on different networks simultaneously, review analytics reports to gain important insights about your audience, and monitor mentions from other people in order to keep up-to-date with customer feedback. Additionally, it also allows you to set up automated responses so that when someone interacts with your brand online, they will receive a response right away instead of having to wait for a manual reply.
18. Sprout Social
Sprout Social is one of the best tools for social media marketing, offering a suite of features to help businesses manage and optimize their presence across all popular social platforms. From scheduling posts and campaigns to monitoring your audience, brand mentions, performance metrics, and competitor analysis, Sprout Social makes it easy to stay on top of your content game. The software also helps you create great visuals with Canva integration and provides powerful analytics so you can measure ROI and track progress towards your business goals. Plus, the custom reporting feature allows you to keep stakeholders in-the-know on important performance metrics. With 14-day free trial available and plans starting at $99 per month (billed annually), Sprout Social offers a great value for companies looking to take their social media marketing strategy up a notch.
19. Databox
Databox is one of the best tools for social media marketing available today. It is a comprehensive solution that helps businesses monitor their social media performance, manage campaigns across multiple platforms, and measure the success of their efforts. With its intuitive dashboard, marketers can quickly access valuable insights into their reach and engagement metrics, such as followers, clicks and mentions. Additionally, users can customize their reports to track brand-specific keywords or hashtags across all major social media networks including Twitter, Facebook and Instagram.
Databox also offers powerful automation capabilities allowing marketers to streamline processes such as content curation and scheduling posts in advance. Moreover, it integrates with popular analytics tools like Google Analytics and Zoho CRM helping teams gain deeper insights into audience demographics, competitor analysis or customer sentiment over time. Businesses can take advantage of Databox's 14-day free trial to test out its features before deciding on a pricing plan that best fits their needs.
20. CoSchedule
CoSchedule is one of the best tools for social media marketing available today, offering a powerful set of features to help you manage your social media accounts and create engaging content. With CoSchedule, you can easily plan and schedule posts across multiple platforms like Twitter, Facebook, Instagram, Pinterest and LinkedIn with just a few clicks. You can also track engagement metrics to see how your posts perform in real-time as well as measure your overall success when it comes to reaching your target audience. Additionally, its analytics feature helps you understand which type of content resonates most with your followers so that you can tailor future campaigns accordingly. With features like link shortening and scheduling capabilities, CoSchedule allows businesses to stay on top of their social media marketing strategy right from the start. Plus, its 14-day free trial lets users get up and running quickly without any additional commitment or cost.
21. Hootsuite
No social media marketer's toolkit is complete without Hootsuite. This comprehensive platform allows users to manage and track the performance of their social media accounts across different platforms, including Twitter, Facebook, LinkedIn, Instagram, YouTube, Pinterest and Google+. It also provides a unique analytics dashboard so you can track followers and engagement with ease.
Hootsuite features powerful scheduling tools that let you easily create custom templates for posts as well as automate them with just a few clicks. You can also use the platform to monitor conversations about your brand or industry by using keyword searches. Additionally, Hootsuite offers insights on audience reach and competitor analysis so you can get a better handle on how your content is performing against competitors in the same space.
The best part? They offer both free and paid plans starting at only $19/month - perfect for businesses of all sizes looking for an affordable yet powerful social media marketing solution!
22. Buffer
Buffer is one of the best tools for social media marketing out there. It is a powerful and intuitive platform that helps businesses create, schedule, and manage their social media content across multiple platforms in an organized manner. With Buffer, you can easily track your followers and engagement metrics, post to social channels like Instagram and Twitter at the right time with recommended hashtags or keywords, review competitors' strategies to craft your own tailored campaigns, analyze performance of social posts or accounts using powerful analytics tools, and create custom reports to measure ROI. Plus, it offers 14-day free trial period so you can test drive the software before fully committing to it.
23. Sprout Social
Sprout Social is a comprehensive platform that offers multiple plans to suit different needs - from basic plans to enterprise packages with more robust features such as team collaboration tools and automated workflows. It comes with an intuitive dashboard to easily manage multiple accounts across different platforms like Twitter, Facebook, Instagram etc., giving users access to analytics data, engagement metrics, influencer campaigns etc.
24. Brandwatch
Brandwatch is an industry leader when it comes to monitoring conversations across popular networks like Twitter and Instagram as well as niche sites like Reddit or Quora. It provides powerful insights into customer sentiment and brand reputation which allows marketers to take actionable steps towards improving their online presence and engage better with their audience in order to increase conversions..etc.
25. HubSpot Social Media Software
1.. HubSpot Social Media Software: This tool helps businesses better manage their social media accounts by enabling them to monitor conversations and track metrics in real-time. It also offers analytics reports, content scheduling features, and other advanced features like AI-driven recommendations.
26. Sprout Social
Sprout Social is a powerful and intuitive social media management tool that helps you manage multiple accounts across different platforms. With Sprout Social, you can easily create content, schedule posts, monitor conversations, track your performance metrics and more - all in one place! It offers an array of features including analytics tools to help you understand your audience; influencer discovery that allows you to find the right people to collaborate with; custom reporting and insights, so you can measure your campaigns' success; automated workflows that streamline tedious tasks; and much more. Whether you're managing a small business or enterprise brand, Sprout Social's pricing plans are designed specifically for you - from basic plans starting at $99/month up to Professional & Enterprise options with additional specialized features for larger teams. Try it out today with their 14-day free trial!
27. Brandwatch
Brandwatch is one of the best tools for social media marketing and helps businesses of all sizes to track their social media performance across multiple accounts, platforms, and networks. It offers a 14-day free trial with access to its powerful features such as sentiment analysis, influencer tracking, content curation and creation tools, customizable dashboard reporting, and audience insights. These features make it easier for marketers to manage multiple accounts in one place while keeping track of customer conversations and mentions. Furthermore, it allows users to monitor competitors’ strategies and understand their target audience better. Additionally, Brandwatch's advanced analytics capabilities provide detailed reports on post reach, engagement metrics like shares or likes per post/campaigns/mentions/hashtags etc., demographic data about followers/customers such as age groups or gender breakdowns; keyword searches & filters; trends & sentiment analysis - helping marketers to identify opportunities quickly in order to improve their social media strategy.
Conclusion
In today's digital marketing landscape, having a strong social media presence is essential. But for businesses with limited resources, managing multiple accounts can be a daunting task.
That's where social media marketing tools come in. The right tools can streamline your efforts, boost engagement, and save time. Plus, they can help you ensure accuracy and quality in your content.
To make the selection process easier, we've provided a list of 27 top social media marketing tools. From scheduling posts to monitoring analytics—there's an option for every need.
Keep in mind, though, that these tools can't replace the value of engaging content. By combining them with a well-thought-out social media strategy, you can take your business to the next level and reach more customers.